Levi’s x Will.i.am x Coca Cola Limited Edition 501 Jeans for EKOCYCLE


levis william 4 Levis x Will.i.am x Coca Cola Limited Edition 501 Jeans for EKOCYCLE

A couple of weeks ago at the Levi’s Haus in Los Angeles, the brand celebrated the Levi’s partnership with will.i.am and Coca Cola. For this partnership, Levi’s created a limited edition 501 jean for EKOCYCLE, a social movement founded by legendary musician and producer will.i.am and Coca-Cola. The limited edition 501 jean is made of post-consumer waste (8 plastic bottles to be exact).

The jeans are available on Levis.com as well as in select Levi’s stores and they retail for $128! The idea behind all of this is to show the everyday recycling choices made by Levi’s and to change the way consumers think about and treat waste. I think it’s a really cool idea and I’m always a big fan of will.i.am, so I’m glad he’s behind it! You can check out the images in the gallery below.

Source Article from http://www.denimblog.com/2013/05/levis-x-will-i-am-x-coca-cola-limited-edition-501-jeans-for-ekocycle/

Download WHAT IM WEAR IN Now!

Share Your Style Story


WhatImWear.in is a style-sharing app. Members can easily share their personal style story, follow inspirational muses, engage fashion fans, and join groups. WhatImWear.in connects designers, brands, and fashion lovers. Members get exclusive access to contest giveaways and designer experiences.

Story Behind the Style: Jason Howlett

php developer india

Story Behind the Style: Mo Handahu

php developer india


Strategic Partnership Agreement Signing.

Aime by Monica Mei boutique soft launch